So…You've Decided to Sell!
Selling a cottage, property or home is often a complicated and time consuming process with many pitfalls for the unsuspecting seller! Selecting the right salesperson and deciding on a list price are the two most important decisions you will have to make! Important factors which should affect your decision, include, commissions, marketing plan, experience and knowledge. It has been shown that a property which is priced ‘right’ will sell for the highest price in the shortest period of time, as opposed to ‘trying’ a price to ‘test the waters’. To get the best possible price a home has to be exposed to qualified buyers as soon as possible. Marketing involves much more than just a ‘For Sale’ sign on the lawn and placing it on the MLS service. An agent will use many resources to ensure your property sells quickly at an agreeable price. A successful agent has an established contact base, including pre-qualified buyers, proven marketing techniques and strong links with other realtors.
Your Marketing Plan
Your agent must be prepared to show you a clear and concise action plan to provide your property with the optimum amount of exposure to the market place in a professional, effective and timely manner. Attentions must be given to details including small enhancements which will improve the appearance and salability of the property, media deemed appropriate to the property including; handouts, brochures, e-mail campaigns etc. My commitment to you includes:
  • Providing you with frequent feedback of all showings
  • Keeping you informed as to how your property compares to other or new competitive listings and how it may affect your chances of making a sale
  • Up-dating you on our marketing actions and/or results
The Benefits of Using a Sales Associate
Selling a home takes more than an ad in the paper, and a "for sale" sign on the lot. Firstly, it takes experience and training to correctly price a home to sell. It requires a carefully prepared market analysis showing not only homes that have sold, but also competing homes that are still on the market and homes that were on the market and never sold.
Anticipating and Solving Problems
Secondly, you need to anticipate and solve the many problems than can arise during the selling process. Occasionally problems crop up prior to closing which could threaten the completion of your sale. Your agent should be able to provide you with the necessary measures to avert most of these unforeseen problems. Many deal with mortgage, by-law or title issues (which would be dealt with by your solicitor).
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